iNK Analytics
Transforming Radio & TV Data into Actionable Insights
Discover the Power of Radio & TV Data
Understand the preference of your audience and their direct response to your programs.
Elevate Your Performance
Leverage the power of Radio & TV interactive data to drive growth, creativity, innovation and sales.
Smart Data, Smarter Media
Direct Data from Your Own Audience – No Third-Party Estimates
INTERACTIVE
Time Zone
The specific hours during the day the audience interacts with your station.
Audience
The number of unique individuals interacting directly with your station.
Calendar
Study interactivity by the Date, Day, Week, Month, Quarter & Year.
Your Audience In Numbers
Curious about the kind of insights we deliver? The iNK Report gives you a first-hand look at the type of audience analytics and performance metrics you’ll receive as a client.
Unlock Your Potential with Data Analytics
Start your journey towards data-driven success today.
Transform your business with the power of data analytics.
FAQ (Frequently Asked Questions)
Are interactive and overall audience equal?
No. The interactive audience (IA) is a portion of the overall audience that interacts with the station. We focus on the IA because their actions provide measurable and verifiable data.
Why should my station care about audience data?
Audience data helps you measure program success, understand audience behavior and interest, make smarter content decisions, and improve advertising value.
Who are the services of iNK Analytics for?
Our services are designed for station managers, producers, marketing teams, advertisers, and media consultants who want data-driven insights about their interactive audience.
How often do I receive reports?
Reports are delivered monthly as part of the standard service. Weekly reporting is also available for clients who need deeper monitoring and tracking.
How does iNK Analytics collect data?
We connect to your phone interaction system to securely extract call and SMS data. WhatsApp data is gathered via data entry forms.
Do we get to access and keep our audience data?
Yes, you own your data. We believe in full transparency and ownership. The IA data we collect, process, and report is yours. You have full rights to use, store, or share it however you choose.
