iNK Analytics Services
Interaction Data Collection
We capture data directly from your radio station’s interactive platforms—calls, and texts. This ensures that the information we work with is direct, accurate, and specific to your audience.
Data Processing & Analysis
Our system cleans and processes your raw interaction data, identifying trends and patterns in listenership. From peak time zones to audience behavior by day and week, we translate interactions into actionable insights.
Interactive Audience Reporting
We deliver clear, structured reports showing, Unique interactive listeners, Daily/weekly interaction patterns, Peak audience time zones, Preferred modes of interaction (Calls vs. SMS), Growth trends and weekly stability scores